Launched by Apple in September, the iPhone 17 greatly exceeded sales expectations, as did its predecessor, in the first days it was in stores. The data was released on Monday and, as a result, the technology’s shares rose to their highest level ever.

According to data released by the Counterpoint platform on Monday, October 20, sales of the iPhone 17 surpassed sales of its predecessor, the iPhone 16, by 14% in the first ten days that the two models were available in stores. The growth was especially visible in the Chinese market, where sales almost doubled.

The numbers left investors visibly excited, so much so that the company’s market capitalization rose 3.94% on Monday, on Wall Street. Thus, they ended trading at $262.24, which means they closed at the highest level ever.

Now, since the lows recorded at the beginning of April, due to “Liberation Day”, in which Donald Trump announced tariffs on almost all countries in the world, the company has appreciated in value by close to 39%. That said, Apple is now worth close to $3.89 billion.

Remember that the company will release its third quarter accounts on October 30th, in the middle of results season.

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