Eugenia Silva: “I like to talk about the treatments I do. At no time do I say that I am like this at 49 years old because I drink water and sleep eight hours”

You can refer to Calderón de la Barca Eugenia Silva (Madrid, 1976) to define his days. That life is frenzy falls short in a calendar full of airplanes. Between our conversation and this publication, you will have attended the opening of the film festival of San Sebastian; then, to Milan to pay homage to Giorgio Armani, of whom she was muse and friend – “the palpable closeness that you see in our photos together was reality,” she says -; Next, you will have to go to New York, her city for almost two decades (“I don’t know what Eugenia would have been if she hadn’t lived there,” she reflects…). At some point, in addition, we found out from his Instagram account that he has undergone a hip operation a few days ago…

“The false eyelash and Haute Couture are already part of me,” Takes the edge off the issue with humor. Despite having been one of the greats of fashion in the 90s, she does not live on past glories: as a model she continues, when she plays; As a producer and businesswoman, she works in her creative and talent agency, The Crew, and for just over a year it has also been Lancaster ambassador to Spain, the cosmetic firm that, like Silva, has accompanied us in our lives because “when you think about sun protection advertisements you think about her and her orange container”, remember. A local project that, alert spoiler, It has signs of becoming global by 2026, because “they have just named me global image, we have shot an international campaign in Monaco,” he confirms.

About beauty

The hair (or the skin, rather) becomes the image of the emblematic brand in the fight against photoaging because she is not a lover of going tan nor was she when being tan in the 80s and 90s was fashionable. “There were friends of mine who did atrocious things, they mixed cream with Mercromina, but when I started working, when I was 16, “The designers didn’t like that in the September shows you had the bikini brand,” The responsible Eugenia speaks. And, just as her mother instilled in her the then-rare habit, she replicates it with her children: “They go to school every morning with sun protection, If I haven’t put it on, they remind me.”

Aside from cosmetic responsibility, Silva likes to take care of herself, “It calms me to do my face or give myself a firming massage, It’s my time. I also tell you, although I try to keep order, If I don’t feel like it, I don’t feel like it, and I go to bed without giving myself cream because I am exhausted or I have fallen asleep with the children. It’s not an obligation, it has to come out, “I take care of myself and do it for myself, not for others.”

If we talk about cosmetic routines, years of profession and constant travel, in addition to the advice of her trusted dermatologist, Nati Cano, they have made her simplify, little but good and effective, such as the aforementioned daily photoprotection and, at night, retinol. He is also open when it comes to talking about the medical-aesthetic procedures he undergoes: “I like to tell things, at no time do I say: ‘I’m 49 years old and I’m like this because I drink water and sleep eight hours.’ Although I don’t like very aggressive treatments, I think it’s not only about having beautiful skin, but also about taking care of yourself to be healthy. I want to live many years, I want to live well, and I think they are as important as what you eat, the sport you do… I try to lead a very balanced life.”

On the other hand, he warns, above all on the networks -where she likes to share her routines and treatments because she notices the interest of her followers-, you have to be careful, what works for her doesn’t work for everyone… That’s why the responsible Eugenia returns: “I always recommend going to a professional.”

From model to boss to role model for girls

The coherence that Silva transmits extends to his profession. Being “hard-working and compliant”, as she defines herself, and having earned the trust of those with whom she has worked throughout her long career, has led her almost naturally to be the boss in his fashion production agency, The Crew, where the same thing is placed in front of the camera that manages a brand’s campaign. In this aspect, its closeness stands out: “I like my team to tell me their problems, What’s happening to him, I want him to be comfortable, to feel at home.

From her business version -“and as a mother”, she adds-, for only receiving male resumes when looking for people for The Crew, it emerged, last June, They Speak Code. The project seeks to promote technological vocations and the power of computer language since childhood fighting gender bias and demonstrating that it is “desirable, fun and absolutely necessary in the world of fashion”, he assures. The idea of ​​creating a platform and a series of scholarships was joined by, among others, Deloitte and the Princess of Girona Foundation, “The best travel companions, because if I get involved in something I like to do it big and well,” he says.

The definitive impulse came precisely within the framework of the Princess of Girona Awards, in July, where he met with Leonor and Sofia, “who already knew the project and have done coding,” she says, and a group of girls of her generation. “Young girls need real examples. They want to be singers because they see them, but they still don’t know, since it is not so visible, that to create a company or to run social networks programming is super useful and is going to triple its value when presenting oneself to a work society, in addition to being knowledge that will be required, such as knowing English,” he argues.

If for Eugenia Silva the references in her life have always been “brave women” or Giorgio Armani himself, Lancaster had in Grace of Monaco, in the 60s, his particular icon. It represented that timeless beauty that the businesswoman finds today. “not in the momentary photo, but in the residue you leave in a conversation, that feeling, that memory,” reflect. For this reason, he concludes, and this is what he tries to educate his children in, “as “There will always be someone younger, prettier or better dressed, we have to work on ourselves, as the unique people we are.”